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410 Gellert Drive
San Francisco, CA 94132




Core Values

Andrew Ng

Never forget where you come from, and the values you were brought up with. Gratitude. Respect. Honor. Loyalty. #INCOGS


California x SFCA x INCOGS

California x SFCA x INCOGS

Everything Great Started With An Idea

Andrew Ng

I've been working away at INCOGS since late-2013. I've gone thru many ideas of how to define the brand.  I've worked on lots of different concepts for artwork. I've tooled, re-tooled, and tooled some more.  I toyed with different options for logos and typeface.  Sometime last year I the idea of the B2 Stealth Bomber came to me. I love the simplicity of the design, clean lines, and silent across a clear blue sky. The idea of "you should never really see a Stealth Bomber" and "if you see one, it's either too late, or they were meant to be seen" always intrigued me. So, I incorporated the Stealth into the meat & potatos of my logo.  There are many more meanings buried into the overall design, but that's for another day.


Andrew Ng

Thank you for your continued support and motivation.  You are all part of the evolution of INCOGS.  More posts coming soon (and regularly, I hope).  :)